Our values
Fusing wild tropical botanicals with cutting-edge science – no artificial preservatives or toxins in sight – our vegan products are freshly made to unlock your healthiest glow yet.
Early influences
Growing up in Cairns, Australia, Susie was in awe of the lush tropical landscapes around her.
She loved spending time with her grandma, a medicinal chemist and toxicologist, who taught her about the importance of nourishing her body with a fresh and colourful diet, and caring for her skin with powerful natural ingredients.
Cari Bella blossoms
After moving to London as a teenager, Susie was determined to help her mum pay the bills and find a way out of debt. So, she recreated the homemade body scrub recipe her Grandma had used to soothe mosquito bites in Cairns.
Aged fifteen, Susie poured her freshly made scrub into 50 jam jars and started selling at Greenwich market. She sold-out on her first day!
Building a community
Susie always loved connecting with her market stall customers, encouraging them to feel and smell the fresh formulations.
So, when Tropic officially launched on May 4th 2013, we maintained this personal touch with a social selling platform powered by 400 founding Ambassadors. This model empowered beauty lovers across the country to sell our products to family and friends and earn a commission.
